How to Avoid the “Valley of Death” in Sustainable Tech Startups
Cindy Jia, Head of Sustainable Solutions Group, Americas, ING Capital
The “Valley of Death” has become a popular term to describe a challenging period for sustainability focused startups. Bridging this “valley of death” in commercialization of sustainable technologies is a key role today’s guest believes her company can play for their clients. Cindy Jia is Head of the Sustainable Solutions Group at ING Capital. Her goals for the ING team include accelerating adoption of sustainable tech and facilitating an easy transition between the different capital pools that are available. Today we’re going to discuss the challenges in achieving these goals and how ING has progressed.