Bruce Herbert: Using Shareholder Engagement to Change Corporate Behavior

Herbert is an independent shareholder advocate, and a pioneer in the field beginning in the 90s when he served on the national governing board with the Interfaith Center on Corporate Responsibility (ICCR). He talks in detail about the engagement process and how to convert an adversarial approach into a conversation that brings results, including working with McDonalds, one of the largest users of potatoes, to get farmers to decrease their use of toxic pesticides.